Project Overview

I crafted the brand identity for a RecipeMe, a mobile recipe app. Meticulous attention was paid to every detail to ensure a cohesive and memorable experience. Typography played a pivotal role, with a harmonious blend chosen to reflect the app's personality—modern yet approachable.

My selection of brand colours was carefully curated to evoke feelings of freshness, vibrancy, and culinary delight, instilling a sense of anticipation in users as they explore recipes.

The icons, designed using Illustrator, served as intuitive visual cues, enhancing navigation and adding visual flair.

Bringing all elements together, a mockup was designed using Figma, providing a glimpse into the app's seamless user interface and reinforcing its identity as a trusted culinary companion.